Thessaloniki, Greece.
The Greek government is partnering with travel giant TUI Group to promote Thessaloniki as a year-round city break destination and position Limnos as an emerging summer hotspot.
As part of the initiative, TUI’s top executives carried out a two-day site visit on May 15–16 to both destinations. The visit included meetings with national and local authorities, aiming to strengthen strategic cooperation for tourism development.
The TUI Group delegation was led by CEO Sebastian Ebel and Executive Committee members Peter Krüger and Thomas Ellerbeck. On the Greek side, participants included Minister of State Akis Skertsos, Deputy Minister of Tourism Anna Karamanli, Thessaloniki Mayor Stelios Angeloudis, Limnos Mayor Eleonora Georga, Deputy Regional Governor for Tourism Vicky Hatzivasiliou, the Secretary General of Tourism Policy and Development, Vasiliki Koutsoukou, and the Secretary General of the Greek National Tourism Organization (GNTO), Andreas Fiorentinos. Representatives from Fraport Greece and the Thessaloniki Port Authority also took part.
While in Thessaloniki, discussions focused on ways to further elevate the city’s appeal as a short-break destination, including the development of integrated travel packages that combine hotel stays, cruises, and regional excursions.
The island of Limnos. Photo source: Visit Greece
On Limnos, the delegation explored the island’s untapped tourism potential and examined prospects for developing new accommodation that meets the expectations of TUI’s international clientele.
According to an announcement by the Greek Tourism Ministry, the collaboration is part of a broader effort to extend Greece’s tourism season to 12 months and diversify its destination offerings beyond the country’s established hotspots.
Both the Greek government and TUI highlighted their commitment to a structured and coordinated approach to long-term tourism growth, the ministry’s statement said.
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