Hilton President and CEO Chris Nassetta and Isrotel Hotel Chain CEO Lior Raviv. Photo source: Hilton
Global hospitality leader Hilton on Thursday confirmed plans to operate three properties in Athens following franchise agreements with Aluma Greece IKE, which represents the international hotel brand Aluma Hotels & Resorts.
Adia Aluma Athens, Curio Collection by Hilton and Anise Aluma Athens, Tapestry Collection by Hilton are both expected to officially open in 2025, with Skylark Aluma Athens, Tapestry Collection by Hilton set to officially open in 2026.
“Hilton’s growth in Greece has accelerated tremendously in recent years, representing our ongoing confidence in its appeal as a leading destination for global travelers,” Hilton President and CEO Chris Nassetta said.
The signings of these three new hotels across the Curio Collection by Hilton and Tapestry Collection by Hilton brands will further strengthen Hilton’s lifestyle portfolio, adding over 500 new rooms for guests in Athens. The properties will be the first in the Greek capital under Hilton’s Tapestry and Curio brands. Tapestry is a collection of upscale, independent hotels with unique character and local charm and Curio is a luxury collection of unique hotels and resorts, offering high-end experiences.
The Adia Aluma Athens, Curio Collection by Hilton. Photo source: Hilton
Having recently introduced the Hilton Garden Inn brand to the Greek capital, Hilton is further building its presence in the Greek capital with the three hotels under its Curio and Tapestry brands more than 60 years since the opening of its first Hilton hotel in Athens, which is now undergoing a transformation and will open as the Conrad Athens The Ilisian.
The three new hotels are part of the portfolio of the Aluma Hotels & Resorts brand of the hotel chain Isrotel. Based in Israel, Isrotel selected Greece in 2024 as its first international expansion destination.
“We’re excited to be working with Hilton to bring three fantastic properties to the city of Athens,” Isrotel Hotel Chain CEO Lior Raviv said. “With growing international appeal for lifestyle hotels, we’re looking forward to introducing the Curio Collection by Hilton and Tapestry Collection by Hilton brands to Athens and welcoming guests to each of the properties.”
Hilton’s three new lifestyle hotels in Athens
Adia Aluma Athens, Curio Collection by Hilton. Photo source: Hilton
Located near Omonoia Square, Adia Aluma Athens, Curio Collection by Hilton will offer 215 rooms, with key amenities including a restaurant, lobby bar and rooftop bar, in addition to wellness facilities, including two treatment rooms and a fitness studio. Omonoia Square is one of Athens’ oldest squares and has experienced significant revitalisation over the past five years, now featuring a vast array of retail shops, bars, restaurants, and clubs.
With a total of 191 rooms, Skylark Aluma Athens, Tapestry Collection by Hilton marks another exciting conversion project for the brand. The property is also located near Omonoia Square and is renowned for its rooftop terrace, with amenities inclusive of a bar and restaurant, rooftop pool, two meeting rooms, and a wellness area including treatment rooms and gym facilities.
Following completion of work, the 99-room Anise Aluma Athens, Tapestry Collection by Hilton will join Hilton’s portfolio in 2025. This development introduces Hilton’s Tapestry brand to Evripidou, one of Athens’ liveliest neighbourhoods known for its ambiance and diverse selection of shops. Key amenities include a restaurant and rooftop bar and pool, one meeting room, and gym facilities.
All three properties have strong transport links to Athens International Airport (AIA), located 35km from each hotel.
Adia Aluma Athens, Curio Collection by Hilton, Anise Aluma Athens, Tapestry Collection by Hilton, and Skylark Aluma Athens, Tapestry Collection by Hilton will join Hilton’s growing portfolio in Greece.
Hilton currently has 10 trading hotels – Chania Flair Boutique Hotel, Tapestry Collection by Hilton, Lindian Village All-Inclusive Resort Rhodes, Curio Collection by Hilton and Hilton Garden Inn Athens Syggrou Avenue, which recently opened as the first Hilton Garden Inn in Greece.
Later this year the Conrad Hotels & Resorts brand will also make a brand debut in Greece with the opening of Conrad Athens.
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