Greece welcomed a total of 18.46 million foreign travelers during the first seven months of 2025, driving tourism revenues to 12.18 billion euros, according to data by the Bank of Greece.
Released on Monday, the figures highlight a notable increase in average spending per visitor, which rose by 9.1 percent, outpacing the 2.6 percent growth in arrivals and underscoring the country’s success in attracting higher-spending tourists.
Source: Bank of Greece
In July alone, Greece received 6.76 million travelers, up 6.4 percent year-on-year. Air arrivals increased 4.3 percent, while road arrivals rose 12 percent.
Average expenditure per trip in July grew 7.2 percent, helping travel receipts reach 4.52 billion euros, a 15 percent increase from July 2024.
Greek tourism insiders underline that the July data illustrates the combined impact of rising arrivals and higher spending, reflecting continued strength in the peak summer month.
Source: Bank of Greece
Revenue growth over the seven-month period was fueled by both EU and non-EU markets.
Receipts from EU-27 residents rose 13.8 percent to 6.72 billion euros, with Eurozone countries contributing 5.27 billion euros (+12.8 percent) and other EU countries 1.45 billion euros (+17.6 percent).
Non-EU arrivals also drove revenue, increasing 9.5 percent to 4.83 billion euros. Among individual markets, Germany generated the highest revenues at 2.03 billion euros (+16.6 percent), followed by the United States at 954 million euros (+25.3 percent) and France at 769 million euros (+15.6 percent).
Source: Bank of Greece
In terms of arrivals, Germany led with 2.81 million travelers (+8.0 percent), followed by the United Kingdom with 2.30 million (+1.5 percent) and Italy with 1.02 million (+3.1 percent).
Air arrivals during January-July grew 4.7 percent, whereas road arrivals declined 2.8 percent. EU-27 arrivals fell 1.6 percent, but non-EU arrivals surged 8.9 percent, highlighting the growing importance of international markets beyond Europe.
According to industry insiders, the combination of rising arrivals to Greece and increased spending per visitor underlines a successful balance of growth and quality, providing a strong foundation for sustained revenue growth in the remainder of 2025.
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