Photo source: GNTO
Greece is advancing a comprehensive strategy for sustainable tourism development, backed by more than 380 million euros from the EU’s Recovery and Resilience Facility.
The initiative was outlined by Greek National Tourism Organization (GNTO) Secretary General Andreas Fiorentinos during a conference held on June 26 on the island of Andros in the Cyclades.
Fiorentinos called for closer collaboration between national policymakers, local authorities, and the business community to safeguard the future of Greek tourism.
“Sustainability is essential for the resilience of our destinations and the prosperity of local communities,” he said, highlighting the need for coordinated action, modern infrastructure, and investment in workforce training.
He noted that tourism, as a human-centered and complex industry, must evolve without compromising the distinct identity of Greece’s islands. “Development must not dilute local character – it must strengthen it,” he added.
Central to this effort is the forthcoming Special Spatial Framework for Tourism, a joint initiative of the ministries of Environment & Energy and Tourism. The framework is designed to streamline investment, support both traditional and innovative tourism models, and extend the tourist season while ensuring environmental and cultural sustainability.
GNTO Secretary General Andreas Fiorentinos and Andros Mayor Theodosis Sousoudis. Photo source: GNTO
Fiorentinos also highlighted that Prime Minister Kyriakos Mitsotakis has secured over 380 million euros in EU funding to upgrade tourism infrastructure nationwide — from accessibility improvements and facility upgrades to new training initiatives that enhance Greece’s global competitiveness.
The Andros conference, organized by the Union of Young Local Government Officials (ENA) and the Municipality of Andros , gathered regional and industry stakeholders to discuss sustainable tourism strategies across the Cyclades.
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