TLDR
- Bluebird Mining will convert gold revenue into Bitcoin to build a crypto treasury reserve.
- The firm plans to finalize its Philippine project while avoiding future capital costs.
- Bitcoin is seen as a long-term hedge, complementing Bluebird’s existing gold holdings.
- A new CEO with digital asset expertise will lead Bluebird’s Bitcoin-focused strategy.
- Bluebird joins other public firms allocating reserves into Bitcoin amid rising institutional demand.
Bluebird Mining Ventures has unveiled plans to allocate gold revenues into Bitcoin, marking a strategic shift in its treasury policy. The company aims to hold Bitcoin on its balance sheet while continuing gold operations across Asia. This hybrid strategy seeks to reduce future costs while improving long-term asset value amid changing global financial conditions.
Gold Revenues to Fund Bitcoin Holdings
Bluebird’s new approach will convert gold proceeds into Bitcoin, which it views as a long-term reserve asset alongside physical gold. The company aims to secure a final agreement on its Philippine project within weeks, ensuring ongoing exposure with zero future cash commitments. This development allows Bluebird to operate without the burden of further capital requirements.
Bluebird Mining Ventures @bluebirdIR , a UK gold mining firm, will adopt a Bitcoin strategy similar to Metaplanet and Strategy, converting all future gold revenues into $BTC :”a first for a publicly listed mining company in the UK.” pic.twitter.com/h6k9agEJBh
— ALLINCRYPTO (@RealAllinCrypto) June 5, 2025
Bluebird confirmed it will continue to retain profit interest in the Philippine mine throughout its life cycle. The move coincides with legal preparations in South Korea, where it aims to preserve asset value amid operational delays. While mining continues, Bluebird plans to strengthen its financial position by diversifying its treasury model.
The company believes this shift will give it an edge as Bitcoin adoption rises globally. With limited supply and growing institutional demand, Bitcoin offers a hedge against inflation and sovereign debt concerns. Bluebird is aligning its treasury with this trend to increase shareholder value and strategic flexibility.
Bitcoin Positioned as Treasury Asset
Bluebird intends to build a Bitcoin reserve by systematically converting gold revenue into Bitcoin. Due to its fixed supply and decentralized nature, Bitcoin is considered a modern equivalent to gold.
Bluebird’s market capitalization remains relatively low compared to similar firms integrating digital assets. The company views this as a rare chance for shareholders to benefit from future value appreciation. Bluebird positions itself among the first UK-listed miners to formally integrate Bitcoin into treasury reserves.
To support this strategy, Bluebird is searching for a new CEO with digital asset expertise. The company is holding advanced discussions with several candidates capable of executing the Bitcoin reserve initiative. This leadership change will align operational management with the firm’s evolving financial objectives.
Firms Globally Move Toward Bitcoin Reserves
Bluebird’s announcement follows a broader trend of publicly traded firms adopting Bitcoin as a treasury reserve asset. In recent weeks, SolarBank and DDC disclosed plans to allocate earnings into Bitcoin, reinforcing its growing acceptance. These moves show increasing corporate confidence in Bitcoin as a financial hedge.
In December 2024, KULR Technology allocated 90% of excess cash to Bitcoin and purchased over 217 BTC. Acurx Pharmaceuticals, LQR House, and Hoth Therapeutics also started Bitcoin reserves with initial investments exceeding $1 million. According to Bitcoin Treasuries, public companies now hold more than 816,000 BTC.
Bluebird’s gold-to-Bitcoin strategy adds to this momentum, reflecting Bitcoin’s role in treasury innovation. With over 225 entities now holding Bitcoin, institutional adoption is accelerating across diverse sectors. Bluebird’s move signals a pivotal moment in UK mining as the company combines physical and digital assets to drive shareholder value.
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