Attica’s hotels lagged behind major European destinations in the first seven months of the year, recording weaker room rates and revenue per available room than Barcelona, Madrid, and Rome.
According to recent data from the Athens-Attica & Argosaronic Hotel Association, Athens outperformed Istanbul in occupancy, rising 0.4 percent to 75.8 percent, but trailed other European destinations.
Athens recorded a 1.6 percent increase in its average daily rate (ADR) compared to the same period last year. By contrast, Rome posted growth of 3 percent, Madrid 4.9 percent, and Barcelona 2.4 percent, while Istanbul recorded a 1.9 percent decline.
The Greek capital also posted a 2 percent year-on-year decline in revenue per available room (RevPAR). Madrid led with a 4.8 percent increase, followed by Rome with 2 percent and Barcelona with 1.3 percent growth. Istanbul saw the steepest drop, down 3 percent from 2023.
Athens hotels report declines in July
Athens hotels posted weaker results in July 2025, as both occupancy and profitability declined year-on-year, extending the downward trend observed in June.
Occupancy dropped to 83.3 percent from 86.4 percent in July 2024 (-3.6 percent), marking a 5.7 percent decline from July 2023. RevPAR fell 2.5 percent year-on-year to 173.19 euros, despite a modest 1.1 percent increase in the ADR to 207.85 euros.
Three-star hotels, however, remain under pressure, with occupancy sliding steadily since March.
“The data reflects and confirms the widespread sense of dangerous stagnation in the tourism performance of Athens and the country as a whole,” they said, calling on the Greek government to take measures to address the sector’s continued decline.
Their proposals include boosting the competitiveness of Greece’s tourism product, improving public infrastructure, upgrading the visitor experience ahead of 2026, and strengthening ties with both traditional and emerging markets.
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