Photo source: Amadeus
Greek airline AEGEAN has signed a long-term IT agreement with Amadeus, a leader in travel technology, to integrate a suite of cutting-edge commercial solutions aimed at improving the traveler experience and boosting revenue.
According to an announcement, the strategic collaboration highlights AEGEAN’s commitment to advancing its digital capabilities, as the airline seeks to leverage new technology in line with its focus on personalization and merchandising.
“AEGEAN has a strategy focused on personalization and merchandising and as the transition to cutting-edge retailing gathers pace, it’s an opportune moment to strengthen our partnership even further,” said Gwenaele Monboisset, Senior Vice President Airlines, Central & Eastern Europe at Amadeus. “Amadeus solutions are designed to maximize opportunities in this area.”
As part of the agreement, AEGEAN will utilize Amadeus Digital Commerce, a platform that uses data-driven insights to meet customer demands quickly. The tool will allow the airline to personalize its digital interface to better serve modern airline retailing needs, enabling passengers to save flight offers for up to three months after their initial search. Additionally, Amadeus Anytime Merchandising offers AEGEAN an intuitive platform to define, manage, and adjust its merchandising strategy in real time.
Photo source: AEGEAN
“By leveraging advanced retailing and payment solutions, we aim to offer personalized and seamless services to our passengers, from booking to journey completion,” said AEGEAN Deputy CEO Michalis Kouveliotis, adding that the alliance underscores the airline company’s commitment to improving the customer experience.
AEGEAN will also enhance its payment capabilities with Outpayce Pay-by-Link, a solution that allows travelers to complete transactions easily through SMS, email, or QR code links, using their preferred payment method. Outpayce’s Xchange Payment Platform will further streamline AEGEAN’s payment operations, consolidating its entire payment strategy into one efficient system.
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