allsun Malia Beach resort, Crete. Photo source: alltours
German tour operator alltours is strengthening its footprint in Greece with the launch of new hotels on Crete and Rhodes, alongside the establishment of a dedicated Greek subsidiary – key elements of its ambitious growth strategy for summer 2025.
The newly formed alltours Greece S.A., headquartered in Heraklion, Crete, will begin operations in the near future to manage all allsun hotels across the country, including upcoming properties on other Greek islands slated to open in 2026.
According to a company announcement, this strategic move highlights alltours’ long-term commitment to the Greek market and supports its expanding hospitality portfolio. Moreover, it highlights Greece’s position as one of alltours’ top summer destinations and its response to rising seasonal demand.
New hotel openings bolster portfolio
Under its allsun and alltoura brands, alltours is unveiling several new properties for summer 2025.
The allsun Hotels brand will introduce the Carolina Sun Beach on Crete – its first five-star hotel in Greece – following the recent reopening of the renovated 4.5-star allsun Malia Beach hotel. These developments bring the allsun portfolio in Greece to four properties.
Also, the alltoura brand is launching two new club holiday hotels: the alltoura Club Hotel Mare Blue & Village on Crete and the alltoura Club Hotel Kiotari Miraluna Resort on Rhodes, expanding the company’s presence in the popular club holiday segment.
Expanded holiday programs across Greece
alltoura Club Hotel Mare Blue & Village, Crete. Photo source: alltours
Complementing its property expansion, alltours is rolling out its most comprehensive Greek holiday program to date for summer 2025.
New destinations include Zakynthos, Kefalonia, and Lefkada in the Ionian Sea; Naxos and Paros in the Cyclades; and the Northern Sporades islands of Skiathos and Skopelos.
The program also broadens offerings in the greater Athens area and the Peloponnese, covering Porto Heli, Nafplio, Corinth, Kalamata, and Kyllini.
The tour operator has also expanded to Thessaloniki, which is positioned as a key gateway to Halkidiki and the Olympus Riviera, further strengthening alltours’ reach.
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