Greek Tourism Minister Olga Kefalogianni and UAE Minister of Economy Abdulla bin Touq Al Marri. Photo source: Tourism Ministry
Greece and the United Arab Emirates have agreed to update their bilateral action plan for tourism, aiming to strengthen cooperation through targeted initiatives in investment, connectivity, and sustainable development.
The decision was made during a meeting between Greek Tourism Minister Olga Kefalogianni and UAE Minister of Economy Abdulla bin Touq Al Marri on the sidelines of the Arabian Travel Market (ATM) 2025 in Dubai.
As part of the renewed framework, the ministers agreed to organize a business forum in Greece to help Emirati investors explore new opportunities in Greek tourism, particularly in infrastructure and strategic partnerships.
Photo source: Tourism Ministry
Cultural diplomacy
During her official visit to Dubai, Minister Kefalogianni also met with Noura Al Kaabi, UAE Minister of State for Foreign Affairs, who is responsible for international cultural and creative industries policy.
Discussions focused on the role of tourism as a bridge between cultures and on expanding cultural cooperation at both institutional and people-to-people levels. Both sides reaffirmed their intention to promote mutual understanding through joint programs and exchanges.
UAE Minister of State for Foreign Affairs Noura Al Kaabi and Greek Tourism Minister Olga Kefalogianni. Photo source: Tourism Ministry
Minister Kefalogianni highlighted tourism’s strategic importance in building closer ties, noting its potential to stimulate not only economic investment but also intercultural dialogue.
“Greece looks forward to expanding tourism relations with the United Arab Emirates,” she said. “Tourism is one of the key pillars of our bilateral cooperation – both economically and culturally.”
ATM 2025
Greek Tourism Minister Olga Kefalogianni at the Greek stand with Greek airline and tourism sector representatives active in the Arab market. Photo source: Tourism Ministry
While at ATM – one of the world’s leading tourism exhibitions – Minister Kefalogianni visited Greece’s national pavilion, where she met with Greek airline and tourism sector representatives. She highlighted the role of private stakeholders in enhancing Greece’s visibility in the Arab world and attracting long-term collaborations.
According to the Greek Tourism Ministrt, the minister’s presence at ATM underscores Greece’s commitment to deepening bilateral ties with the UAE and fostering wider regional engagement across the Arabian Peninsula.
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