Following its hugely successful Global Summit last year in Perth, Western Australia, the World Travel & Tourism Council (WTTC) is bringing the world’s most prestigious Travel & Tourism event to Rome this year, marking a significant return to Europe after six years.
“I’m delighted to be bringing our Global Summit back to Europe, to shine a spotlight on the iconic city of Rome,” Julia Simpson, WTTC President & CEO, said.
In association with the Ministry of Tourism, the Italian National Tourist Board (ENIT), and with the participation of the Municipality of Rome and the Lazio Region, the Eternal City will host the 25th edition of the WTTC Global Summit, at the Auditorium Parco della Musica, Rome, during September 28-30, 2025.
WTTC President & CEO Julia Simpson.
Recognised as the leading annual event in the global Travel & Tourism calendar, WTTC’s Global Summit unites business leaders, government representatives, and industry pioneers to discuss the most pressing challenges and opportunities shaping the global Travel & Tourism sector.
With Rome as the backdrop, the 2025 Global Summit will highlight the latest developments in digital transformation, regenerative tourism, and investment strategies, alongside discussions on the growing importance of technology in driving the sector forward.
“One of the world’s most popular city destinations, Rome will provide the perfect setting for our Members, government representatives and distinguished guests, who will travel from all corners of the globe,” Simpson said.
Daniela Santanchè, Minister of Tourism of Italy, thanked WTTC for choosing the Italian capital as the venue for the Summit. She highlighted that Rome is the ideal stage to host the event with its millennial history and ability to attract visitors from every corner of the world.
“We are confident that this event will contribute to raising the profile of Rome and Italy on the international tourism scene,” Santanchè said.
Over the years, the Global Summit has welcomed an impressive roster of influential speakers who have shaped global policy and inspired change.
The 2024 Global Summit in Perth featured keynotes from John Kerry, 68th U.S. Secretary of State, who addressed pressing climate concerns and the role of sustainable tourism, and conservationist Robert Irwin, who captivated audiences with his insights into wildlife conservation and the responsibility of the tourism sector in protecting natural habitats.
In previous years, attendees have had the privilege of hearing from powerhouse speakers, such as former U.S. Presidents Barack Obama, and Bill Clinton, former UK Prime Ministers Theresa May, David Cameron, and Tony Blair, and former United Nations Secretary-General Ban Ki-moon.
The 25th WTTC Global Summit will provide a global stage to showcase the latest developments and commitments driving the sector forward, ensuring Travel & Tourism remains a key pillar of the global economy.
Further details, including the full programme and speaker line-up, will be announced in due course.
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