Greece’s tourism sector posted a strong performance this summer, with July travel revenues surging 15 percent year-on-year to 4.52 billion euros — more than double the rate of increase in visitor arrivals. Total receipts for the first seven months of 2025 also hit a record 12.2 billion euros, according to Bank of Greece data released on Friday.
Travel income in July 2025 climbed from 3.93 billion euros in the same month last year, a gain of 591 million euros. Over the same period, arrivals of non-resident travelers rose by just 6.4 percent. For January–July 2025, non-resident arrivals increased by 2.6 percent, while revenues jumped 12.5 percent from the corresponding period in 2024.
According to the Greek Tourism Ministry, the much larger rise in revenues compared with arrivals indicates higher spending per visitor, attributed either to more expensive services or to the attraction of higher-income travelers.
“These results represent a historic record for the seven-month period and confirm that Greece’s strategy of focusing on quality over quantity is paying off,” the ministry said in an announcement. “The increased spending per visitor strengthens the sector’s resilience, reduces dependence on sheer volume, and lays solid foundations for economic stability and a healthier balance of payments.”
Despite a volatile global environment marked by geopolitical and economic challenges, the ministry added, Greek tourism continues to demonstrate its resilience and dynamism, reinforcing its role as a key driver of national growth and one of the main pillars of the economy.
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