The hotel sector in Athens posted improved performance in the first five months of 2025, according to data released by the Athens-Attica & Argosaronic Hotel Association.
Average occupancy in the Greek capital and the wider Attica region rose by 2.2 percent compared to the same period in 2024, with all key performance indicators showing positive growth.
The average daily rate (ADR) reached 155.25 euros, marking a 4.8 percent increase, while revenue per available room (RevPAR) climbed to 111.06 euros, up 7.1 percent year-on-year.
May 2025, traditionally a peak month for Athens tourism, delivered particularly strong results.
Hotel occupancy reached 87.9 percent, up from 84.5 percent in May 2024. The ADR rose 4.8 percent to 210.95 euros, while RevPAR grew 7.1 percent to 185.32 euros.
When benchmarked against other Mediterranean destinations, Athens performed well.
Its average occupancy for the five-month period stood at 71.5 percent, ahead of Rome and Istanbul, and closely aligned with Madrid (plus 0.5 percent) and Barcelona (minus 0.9 percent).
In ADR comparisons, Athens and Rome both posted 4.8 percent increases, while Madrid saw a 9.5 percent jump. Barcelona rose 3.6 percent and Istanbul 0.3 percent.
In terms of RevPAR, Athens was up 7.1 percent, versus 10.1 percent in Madrid, 2.7 percent in Barcelona, 5 percent in Rome, and 1.7 percent in Istanbul.
Industry outlook remains cautious
Despite these positive figures, the Athens hotel market remains cautious in its outlook. According to the hotel association, current geopolitical and economic uncertainties are prompting a “wait-and-see” approach across the tourism sector.
“The global traveler – whether planning a holiday or a business trip – appears to be holding back,” the association noted in a statement. “While Athens has repeatedly shown resilience in times of crisis, there is a clear need to strengthen crisis management and economic risk mechanisms at both national and regional levels.”
The association described the first five months of 2025 as “quite good”, though marked by “restrained momentum”. Factors such as increased hotel capacity, shifting market trends, and uncertainty in the US market are contributing to this tempered outlook.
“These concerns are now compounded by new developments that go beyond the usual parameters,” the statement concluded.
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