Discussions between Jordanian Minister of Tourism and Antiquities Lina Mazhar Annab and Greek Tourism Minister Olga Kefalogianni. Photo source: Greek Tourism Ministry
Greece and Jordan will renew their institutional tourism ties under a new Joint Action Plan for 2025–2027, following a bilateral meeting between Greek Tourism Minister Olga Kefalogianni and Jordanian Minister of Tourism and Antiquities Lina Mazhar Annab in Athens on Wednesday.
The two ministers discussed a range of issues concerning tourism cooperation and bilateral relations, with a shared focus on sustainable growth and cultural heritage.
Kefalogianni outlined key priorities of Greece’s national tourism strategy, highlighting qualitative development, season extension, and the wider dispersion of visitors across the country, all while respecting local communities and the environment. She noted that balanced development is central to national planning, underpinned by collaboration with the private sector, data utilization, and workforce upskilling.
Jordanian Minister of Tourism and Antiquities Lina Mazhar Annab and Greek Tourism Minister Olga Kefalogianni. Photo source: Greek Tourism Ministry
Annab highlighted Jordan’s efforts to promote lesser-known destinations and preserve cultural identity, with a particular focus on archaeological tourism. She proposed closer bilateral cooperation – especially in data and information exchange – where Greece has demonstrated notable progress.
The ministers agreed to update the institutional framework guiding tourism relations between the two countries by concluding the forthcoming Joint Action Plan, which will formalize areas of collaboration over the next three years.
Concluding the meeting, Minister Annab invited Kefalogianni to serve as a keynote speaker at an international conference on archaeology and history, scheduled to take place at the University of Athens from September 22 to 26.
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